Small Business Impact Report

Modernising a radio station in Georgia

Tamara Chigogidze, founder and CEO of Georgia’s Radio Holding Fortuna – the country’s largest radio broadcasting company – believes in the power of media in shaping an inclusive society. To keep at the forefront of the market however, the company needed to continue to evolve. Through an EBRD project, the company introduced a new digital strategy and developed a web platform and radio mobile app which unites all four of their radio stations under one umbrella brand online.

With the help of the EU, Sweden, and the EBRD Small Business Impact Fund (Italy, Japan, Korea, Luxembourg, Sweden, Switzerland, Taipei China and the USA), the company operates four radio stations and one music TV channel, attracting over 556,000 listeners a week – which is half of Georgia’s total radio audience.

 

Read Tamara’s story